Alison was appointed Chief Marketing Officer in 2024, following more than five years with the company. In her expanded role, she leads the organization’s strategic marketing direction, overseeing market positioning, customer engagement initiatives, and brand evolution to support the company’s long-term vision.
Prior to stepping into the CMO role, Alison served as the company’s Marketing and Communications Director, where she played a pivotal role in shaping brand strategy and external communications. With more than 20 years of experience in marketing and media, she has demonstrated expertise in both agency and corporate environments.
Her career journey includes founding her own energy-sector marketing agency, alongside senior client service roles at Denvir Marketing, Immediate Media Co, and BBC Magazines. Her diverse background equips her with a unique perspective on market dynamics, customer insights, and integrated communications.
A visionary leader and strategic thinker, Alison continues to drive innovation and excellence in marketing, ensuring the company remains at the forefront of industry evolution.